CTR Group acquires Hirestreet

CTR Group has acquired Hirestreet, the UK's largest fashion rental platform, putting industrial-scale circular infrastructure directly behind its fast-growing subscription model. Garments will now be rented through Hirestreet, then moved into resale through Thrift+ before they show wear, connecting rental directly to resale for the first time in the UK.

“Hirestreet is one of the strongest consumer brands in the circular economy, and it builds directly on what we started with Thrift+. Our strategy is to bring the leading D2C circular businesses together and give retailers a way to recover more value from their stock, first through rental and resale, and only then through traditional channels.” - Mark FitzGerald, CEO, CTR Group

“Our subscription service lets customers enjoy clothes that make them feel good, without the guilt of overspending or the commitment of ownership. To meet that demand properly, we need to scale our operations and customer care alongside it. CTR has given us the tools and infrastructure we need to properly scale.” - Isabella West, Founder,  Hirestreet.