How quickly can you respond to a stock crisis?

We mobilise rapidly, with on-site response typically within 24 hours across the UK and 72 hours across Europe. Our teams are structured to act fast, secure stock, and begin recovery immediately.

What types of distressed or damaged stock can you handle?

We handle all forms of distressed inventory, including fire and flood-damaged stock, overstocks, returns, recalls, and general merchandise across multiple retail categories.

How do you recover value from stock that’s been written off?

We assess, grade, and route stock through controlled resale and redistribution channels. This allows us to recover value from stock that would otherwise be treated as a total loss.

Can you manage large-scale clearances across multiple sites?

Yes. We operate a national fleet and experienced teams capable of managing multi-site clearances at scale, ensuring consistent, controlled recovery across every location.

How do you protect our brand during resale or redistribution?

We use approved, controlled resale routes and established partners to ensure stock is remarketed safely, protecting your brand reputation at every stage.

What happens to stock that cannot be resold?

If resale isn’t viable, we prioritise reuse and recycling through our established recovery processes. Any remaining materials are handled through responsible, compliant disposal routes.

Do you provide full audit trails and reporting?

Yes. Every item is tracked throughout the process, with full audit trails, reporting, and visibility provided through our client-facing systems.

How do you ensure compliance and zero-to-landfill outcomes?

Our processes are built around compliance and sustainability, ensuring stock is reused, recycled, or responsibly recovered wherever possible, supporting zero-to-landfill objectives.

What resale and recovery routes do you use globally?

We operate through a trusted network of global resale and redistribution partners, ensuring stock is directed to the most appropriate market to maximise value.

Can you support insurers and loss adjusters with claims mitigation?

Yes. We work closely with insurers and loss adjusters to reduce claim severity by recovering value, managing stock efficiently, and providing full reporting throughout the process.

How do you integrate into our existing operations during a crisis?

We work alongside your teams to take control of the situation quickly, managing recovery on-site while minimising disruption to your ongoing operations.

How do we access your live Portal?

CTR Response provide a secure link which enables you to see in real time all the logistical arrivals, departures, seal numbers and actual photographic evidence of pallets loaded.

Profitable Retail Overstock Management & ESG Reporting

CTR Response is the recovery division of CTR Group, one of the fastest growing reuse companies in the UK, operating at scale across the UK and worldwide. Our core strength is on maximising financial recovery for products that may otherwise be written off, destroyed and destined for landfill, which would represent a significant financial loss.

Working closely with insurers, loss adjusters, retailers, manufacturers, and corporate clients, we transform distressed and surplus inventory into recoverable revenue streams while ensuring full compliance. Our solutions frequently generate substantial financial returns, reducing claim costs, mitigating losses, and improving overall recovery outcomes for our clients.

15+ years of experience and a proven track record
Maximising financial returns
Extensive international buyer markets across the globe
Processing 1,500 tonnes of product every week
Operational facilities in the UK, Poland, and South America
Reducing insurance claim costs

When a fire, flood, structural incident, or any major disruption impacts a distribution centre or fulfilment operation, it is critical to preserve as much affected stock as possible to minimise further losses and protect brand integrity.

CTR Response provides a rapid and seamless on-site response, working closely with our clients to assess affected inventory and determine the most appropriate recovery strategy. We manage and coordinate all logistics arrangements at our own expense, ensuring a fast and efficient removal process.

CTR Response Teams are deployed immediately following incident — fire, flood, smoke, or severe weather damage impacting warehouses and storage facilities. Our specialist teams work quickly to identify and assess salvageable inventory before arranging the removal of stock to secure warehouse facilities at our own expense.

This rapid response approach enables site clean-up and recovery operations to begin without delay, helping businesses restore operations as quickly as possible and minimise disruption to revenue generation.

ACTRA was developed entirely in-house by CTR Group, a live and real time operational platform supporting our Response Clients with complete transparency across every stage of the recovery and asset management process. Designed specifically to manage the complexities associated with major loss events.

ACTRA delivers a significant competitive advantage through enhanced controls, clear visibility and is fully compliant. The online portal is safe and secure and only accessible to authorised stakeholders, ensuring all parties have immediate access to critical operational data and status updates whenever required.

ACTRA creates a fully traceable, secure, and compliant audit trail throughout the entire recovery journey, supporting ESG commitments, regulatory compliance requirements, and corporate governance standards.

The final stage of the Response service is the conversion of recovered stock into commercial return. CTR operates a sophisticated, international, multi-channel resale strategy designed to maximise value while protecting brand integrity.

Rather than forcing stock into a single disposal route, with our zero to landfill commitment we strategically match product to market based on product type and category, condition and grading outcome, brand sensitivity, and geographic demand.

The result is a structured, intelligent resale process that transforms distressed inventory into measurable financial gains and assured outcomes.

COMMERCIAL BASIS	HOW IT WORKS
Pricing Basis	% of total retail RRP of all items collected
Inventory	Every item individually scanned — no estimation
Standard Stock	% of RRP applied to all standard (undamaged) PODs
Damaged Stock	% of RRP applied — assessed and graded separately
Payment Direction	CTR Response pays the partner
Partner's Cost	Zero — CTR bears all transport, logistics and processing costs
ESG Benefit	100% zero to landfill — all stock either resold or recycled

We are proud to operate a genuine zero-to-landfill policy, supported by a sophisticated multi-channel international resale strategy designed to maximise value recovery through carefully controlled routes to market. These include domestic wholesale networks, international export markets, digital resale platforms, and secondary and off-price retail channels. Our structured and intelligent recovery process transforms distressed inventory, insurance claims stock, disaster recovery assets, overstocks, and liquidation inventory into measurable financial returns. This approach delivers controlled outcomes, protects brand integrity, and maximises value recovery for our clients.

CTR Group’s growth and innovation have been recognised nationally, featuring in the LDC Top 50 Most Ambitious Business Leaders Programme. As part of this, Managing Director Mark FitzGerald was recognised for his leadership, vision, and role in driving the company’s continued growth.

These accreditations and accolades reinforce CTR Group’s position as a trusted, forward-thinking partner, committed to leading the sector in sustainable reuse, operational excellence, and responsible business practices.

At CTR Response, brand protection is fundamental to everything we do. We recognise that reputation is one of our Clients’ most valuable assets, and safeguarding it remains at the core of every decision, process, and outcome we deliver.

Our approach is underpinned by robust governance, strict operational controls, and complete transparency, providing Clients with full visibility and confidence throughout the entire asset recovery process. All resale channels, recovery routes, and disposal methods are pre-authorised, brand-safe, and commercially appropriate.

Brand protection is not an optional service or an afterthought—it is embedded within our culture, systems, and operating procedures. We protect our Clients’ brands with the same diligence and care that we apply to our own.

Our Brand Protection Framework Includes:

Secure collection and dedicated transport
Product de-labelling (where required)
Controlled and documented destruction
Video evidence
Full audit trail through our bespoke ACTRA portal
Full chain-of-custody reporting and compliance documentation
Approved and monitored resale channels to prevent market leakage
Real-time visibility and reporting for complete Client assurance

Mothercare UK & europe multi-site UK + europe clearance 24HR mobilisation 24/7 day & night ops the challenge retail liquidation across multiple countries requiring rapid, coordinated stock removal and controlled resale.

CTR response delivery

Core team on-site within 24 hours
Site-by-site assessment and logistics planning
24/7 operations managing trailer flow and loading
Stock routed to UK (corby) and European facilities outcome
Full stock recovery and redistribution
Resale through approved international markets
Brand protection maintained
100% zero to landfil

WHAT WE DO	RESPONSE ROUTE	TRADITIONAL ROUTES
CTR PAYS THE CLIENT	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
ZERO TO LANDFILL – CERTIFIED	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
FULL DIGITAL INVENTORY TRAIL AUDIT	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
REAL-TIME PLATFORM ACCESS	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
INTERNATIONAL ROUTES TO MARKET	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
DEDICATED IT PORTAL PLATFORM	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
ESG-ALIGNED CIRCULAR ECONOMY MODEL	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘
BRAND PROTECTION	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✔	‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎ ‎‎ ‎ ‎ ✘

How quickly can you respond to a stock crisis?
We mobilise rapidly, with on-site response typically within 24 hours across the UK and 72 hours across Europe. Our teams are structured to act fast, secure stock, and begin recovery immediately.
What types of distressed or damaged stock can you handle?
We handle all forms of distressed inventory, including fire and flood-damaged stock, overstocks, returns, recalls, and general merchandise across multiple retail categories.
How do you recover value from stock that’s been written off?
We assess, grade, and route stock through controlled resale and redistribution channels. This allows us to recover value from stock that would otherwise be treated as a total loss.
Can you manage large-scale clearances across multiple sites?
Yes. We operate a national fleet and experienced teams capable of managing multi-site clearances at scale, ensuring consistent, controlled recovery across every location.
How do you protect our brand during resale or redistribution?
We use approved, controlled resale routes and established partners to ensure stock is remarketed safely, protecting your brand reputation at every stage.
What happens to stock that cannot be resold?
If resale isn’t viable, we prioritise reuse and recycling through our established recovery processes. Any remaining materials are handled through responsible, compliant disposal routes.

Do you provide full audit trails and reporting?
Yes. Every item is tracked throughout the process, with full audit trails, reporting, and visibility provided through our client-facing systems.
How do you ensure compliance and zero-to-landfill outcomes?
Our processes are built around compliance and sustainability, ensuring stock is reused, recycled, or responsibly recovered wherever possible, supporting zero-to-landfill objectives.
What resale and recovery routes do you use globally?
We operate through a trusted network of global resale and redistribution partners, ensuring stock is directed to the most appropriate market to maximise value.
Can you support insurers and loss adjusters with claims mitigation?
Yes. We work closely with insurers and loss adjusters to reduce claim severity by recovering value, managing stock efficiently, and providing full reporting throughout the process.
How do you integrate into our existing operations during a crisis?
We work alongside your teams to take control of the situation quickly, managing recovery on-site while minimising disruption to your ongoing operations.
How do we access your live Portal?
CTR Response provide a secure link which enables you to see in real time all the logistical arrivals, departures, seal numbers and actual photographic evidence of pallets loaded.

Disaster recovery & stock liquidation specialists

Providing Loss Mitigating Solutions For: LOSS ADJUSTERS INSURANCE LIQUIDATORS RETAILERS WHOLESALERS MAJOR BRANDS

15+ Years

400+ Employees

500,000+

﻿ sq ft

Response Team On Site

INternational recovery & insurance claims loss mitigation specialists

MAXIMISING FINANCIAL VALUE FROM MAJOR LOSS

Your Commercial Solution, When damaged stock becomes a crisis

Major And Complex Loss

Overstock and Returns

When operations are disrupted, we’re the call that follows

Rapid response when disruption hits

Fully Accredited

24 hOURS

48-72 hOURS

A structured, controlled process from day one

Rapid response

Logistics & WarehousinG

The CTR ACTRA Portal

Financial Returns

Scalable Logistics. Nationwide Reach.

Infrastructure & Processing

Stock Undergoes

This Enables Us To

ACTRA, Bespoke online Client Portal

Through the portal, you can view:

International Resale Strategy

CTR Asset Management

Complete Financial Transparency

CTR Group Owned Resale Platform

CTR Poland Site

CTR Marchington Site

CTR Corby Site

Brand Protection - Non-Negotiable

Arcadia Group, UK & EUrope

Mothercare UK & EUROPE MULTI SITE

Edinburgh,

﻿Global Retailer

Prague,

﻿Global Retailer

Partner With CTR Response For Your Peace OF MIND

A GLOBAL FORCE TO BE RECKONED WITH

WHAT CLIENTS ASK US IN CRISIS SITUATIONS

ANSWERS WHEN STOCK IS AT RISK