THE OPERATIONAL EDGE BY CTR
From Uttoxeter to Ukraine: how we’re trying to help
Operational Edge is CTR’s take on downstream performance - clear insights on margin recovery, brand-safe redistribution and zero-to-landfill practice. Expect trend analysis, benchmarks and “what’s possible” examples from retail, supermarkets and wholesale that help you brief stakeholders, shape strategy and move faster with confidence.
A Longstanding Connection with Eastern Europe
The CTR Group’s relationship with Eastern Europe has grown over the years, not just as trading partners but in the growing workforce employed both here in the U.K and in mainland Europe. Many of our staff have family and friends caught up in the Ukrainian conflict currently taking place.
Turning Logistics into Lifelines
Wanting to help in some way, we have taken the initiative to utilise our workforce and logistics capability by collating much-needed donations from colleagues, working partners and the broader community. Our lorries are currently leaving for the German/Polish border.
We are undertaking a determined and sustained effort to get supplies safely to those who need it most. We are perfectly placed to fulfil weekly deliveries, so we are doing what we do best; collecting, sorting and delivering. And trying to make a difference, however small.

Taking Responsibility for Textile Waste
Mark Fitzgerald, Managing Director of CTR Group
"We had to get involved, we felt like we just had to do something to help. Initially we got in touch with a Polish community club in Staffordshire as well as the local Rotary Club, as they already had donations coming into them but they didn’t have the knowledge or the infrastructure to organise and move the donations on."
Some donations will stay within Poland to help those who have already crossed the border, and the rest will head into the Ukraine. Donations have been flooding in, from the local community and our charity partners and retailers. We will be taking lorries over each week for as long as they are needed.
To get the donations processed and onto the lorries as quickly as possible, many of our staff have been working out of hours and at weekends, with family members and friends joining them to keep on top of the donations.
Specifically we are looking to contribute brand new items that the Polish Red Cross have advised are in urgent need.
The polish red cross is asking for:
- Medicines (painkillers, antiseptic creams etc.)
- Bandages, plasters etc.
- Rescue stretchers
- Gloves
- Tents
- Sleeping bags
- Pillows and duvets
- Camping beds
- Generators
- Canned food
- Warm blankets
- Torches
- Batteries
- Lighters
- Warm socks
- Warm shoes (size 10+)
- Sanitary pads
- Diapers
- Formula milk for children
- Wet wipes
10m+
UNIT PER ANNUM
Collected & processed through downstream channels
0%
landfill
All stock ethically reused or recycled
25+
DTC ECOM CHANNELS
Brand-safe resale across key platforms