Giving back has never been easier
Across the fashion and clothing industry, businesses are introducing ‘giveback’ schemes, where brands allow their customers to play their part in responsible clothes-buying, by offsetting their purchases through the return of unwanted clothing.
Growing numbers of environmentally-aware consumers are actively seeking out those businesses who have the insight and the capability to prioritise such programmes. Providing this opportunity allows businesses to engage with its customers on a sustainable level.
The EU has calculated that 5.8 million tonnes of textiles are currently discarded across the continent every year. How much is recycled or reused? Just over a quarter – 26%. Wider global statistics suggest that more than 70% of the world’s population wear pre-owned clothes. How much of global clothing ends up in landfill? An enormous 73%.
Increasingly there is also a responsibility for manufacturers and retailers to offer EPR (Extended Producer Responsibility) to give customers who want to recycle items they no longer want, a simple, sustainable route to do this.
WRAP 2030 say on their website:
“Textiles take-back schemes, where customers donate unwanted clothing to retailers to be re-used or recycled, are a key part of developing a more circular fashion industry. They provide an opportunity for clothing brands and retailers to engage with their customers on sustainable practices. They can increase brand loyalty, demonstrate corporate responsibility, and help transition your business towards circularity in clothing and textiles.”
What makes our giveback scheme different?
We have developed an industry-leading giveback platform for you to white-label as your own, should you need that level of input, with a fully-integrated circular logistics process sitting behind it. It’s one that delivers a sustainable, simple solution for you and your customers, with total freedom to apply your own branding, identity and look and feel. We’ll work with you to create the right solution for your business and your customers.
There’s lots to think about when planning a giveback scheme, so much so that it can make it feel like running such a scheme is so far outside your businesses core competency that you don’t know where to start. But we can help with that. We are a trusted pair of hands that can handle as much of the process as you require.
Get in touch to learn more about how we can create a bespoke giveback scheme for your business.
