This scheme delivers the hat-trick of environmentally offsetting the creation of new products and garments, taking downstream accountability, and playing a positive role in the evolution of sustainability.
Aside from obviously being ‘the right thing to do’, these days it makes overwhelming business sense too. According to WRAP 2030 statistics, 50% of all UK consumers actively now avoid creating clothing waste (a rise of 20% in just two years). Two-thirds of all consumers do their best to ensure their unwanted clothes go to good use.
There’s lots to think about when planning a give-back scheme:
- Who would collect the clothes?
- Where do you store them?
- What do you do with all the returned clothing?
- Do you have the space or capability to handle a parallel operation like this?
- Will it be an unnecessary distraction, tying up a lot of resources that could be better deployed on the core business?
- How would you even start putting together a clear and manageable costing model?
For many companies, questions like these can make it feel like running such a scheme is so far outside their core competency that it’s hard to know where to start. But we can help.